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Our new collections Casual Elegance and Rustic Modern were introduced at Furniture Market in High Point last week to excited reactions from a steady stream of enthusiastic showroom visitors. "The impactful response was immediate and consistent," said Fairfield President and COO, Dixon Mitchell. "The relaxed attitudes and designer details of these collections clearly resonate with the more casual lifestyle of the consumer and the feedback was extremely encouraging."

The new collections were developed through collaboration with our customers including many designers who value our ability to deliver small orders from an extensive inventory of frames, fabrics, and finishes, allowing them to create personalized looks for their clients. We can't wait to see how they translate the Casual Elegance and Rustic Modern pieces into their own unique expressions of style.

As a company that has been in business for almost a century, we enjoy strong relationships with retailers that have lasted decades. Their reactions to the collections were particularly gratifying. Fairfield has a long-standing reputation for quality, value, and service. We never stop improving and evolving to create products that become best sellers for us. These new collections are an impressive next step.

While the High Point Fall 2017 Market is now a fond memory, Fairfield's sales team will attend two more big trade shows this year. We will have booths at the LeadingAge Annual Meeting & EXPO in New Orleans, October 29 - November 1, and at BDNY, the Boutique Design Trade Fair in New York, November 12 - 13.

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